Get more leads by leveraging our ElementsWave process of pay-per-click advertising, search engine optimization and social media marketing.
Local Search Engine Optimization
Typically franchise companies have a single website and domain name to represent all of their franchises. Thus internet search engines see one website for hundreds of locations. This approach misses a huge opportunity for localized search engine optimization.
Local search engine optimization means having a unique website for every location you serve in order to increase your relevance for that service in that community. Elements’ expertise in search engine optimization delivers websites that are highly optimized for their communities, resulting in high rankings under more keywords in more locations.
Search Engine Map Placement
Search engines are now displaying maps for geo-targeted search results. Now, franchises must ensure that each one of their locations appears in the major search engines maps. The ElementsLocal software automates submission to the search engine maps for all of the major search engines, ensuring franchise locations gain exposure when maps appear.
Pay-Per-Click (PPC) Advertising
Pay-per-click advertising is a powerful way of marketing online. With pay-per-click a business pays to advertise on search engines and pays each time some clicks to their website. The ElementsLocal process can leverage PPC for its immediacy of delivering traffic and leads. Our process uses PPC in a limited way, to build traffic and exposure while organic search results are developed.
Franchise systems have traditionally found PPC to be expensive due to the nature of the how it works. PPC relies on a bidding process to determine who gets ranked first. In time PPC becomes cost prohibitive to franchise systems due to the number of locations and keywords necessary to bid for. This is why the ElementsLocal process uses PPC strategically and in a limited fashion.
Social Media
Improving search engine optimization (SEO) as a driving reason to
initiate a local/franchisee website program, a large segment of
franchisees view having control over their own website and an
independent URL to be a big benefit to their business.
Professional Services
ElementsLocal provides professional services similar to an Interactive Agency. Those services include web site design, HTML development, flash design, custom programming, dedicated hosting and more.
Our professional services team is dedicated to on time, on budget projects and delivers a world class experience through dedication to best practices and commitment to our clients success.
Click here to view our professional services website >>
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