Local Websites Achieve Higher Search Engine Rankings
The most important task of a franchise website is to generate leads. High search engine rankings increase both brand impressions and conversions. Search engines like Google give preferential treatment to local websites based on the web surfer's geo-location. Now more than ever it is critical for a franchise to support their local franchisees by providing the toolset they require to compete for high ranking local search results.
ElementsLocal™ enables your franchise to manage and maintain hundreds or even thousands of unique and professional looking local websites. ElementsLocal™ lets you optimize each local website for keywords and phrases including the brand, the type of services offered and more importantly the physical location so a website will rank highly on localized search results.
Google and the other search engines view authentic content as a very high marker of creditability and thus give websites with unique content and higher keyword relevancy preference when it comes to page rank. ElementsLocal™ provides your franchisees the ability to add unique content to their websites while allowing the franchisor to approve any changes before it goes live. You can even limit specific content fields franchisees are allowed to alter in order to preserve high quality brand image.
This helps your franchises expand their penetration into the lucrative search engine databases with not just one website but with hundreds of unique interlinked websites all discussing your brand and your franchise's services in diverse and geographically separate markets.
Learn how to connect your franchisees with more customers >>
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