ElementsLocal™ makes local franchise internet marketing easy.
ElementsLocal™ is a tool that is designed to offer franchise companies localized solutions for lead generation, brand awareness and customer retention while balancing that with corporate level brand control. This control is strict enough to maintain brand image yet flexible enough to give franchisees authorized levels of control.
ElementsLocal™ enables the franchisee to market directly to their local customers in a local dialect through the use of SMS messages, email newsletters, built-in social networking tools and updates to their own unique website. For example, a local restaurant can offer up half price entrees on a slow day or post a list of their daily specials right on their website.
ElementsLocal™ enables the franchisor to offer unique websites to their franchisees while maintaining control of the overall brand image and internet marketing campaigns through ELEMENTS BrandSecure™. Franchisors can also directly market to all existing customers on a national level, pushing out special promotional offers or updating their clients on new terms of services or a new price point.
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