Features and Benefits

ELEMENTS is an interactive marketing agency, we focus on franchise marketing. Our interactive marketing services provide online marketing solutions for franchise companies.

ElementsLocal, a software platform for franchise marketing, was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchisee locations of the franchise companies.

Franchisor Benefits

In another scenario, a franchise company has one web site and one domain name with a 100 locations represented within this single web site. Internet search engines view this company’s web site as one, single source for information concerning this company. If the franchise company had ElementsLocal, which provides fully functional web sites, domain names, brand management (BrandSecure™) tools and content management solutions for each franchisee location while cross linking to all franchisee locations, the search engines would then see over 100 sources of information concerning this company. Much more powerful when it comes to driving qualified leads to each local office.

The franchisor has complete control of brand look and feel for Franchisee web sites through the use of the BrandSecure™ tool set. BrandSecure provides real time management of all web site design themes, all imagery, all default content for the entire franchisee network. The franchisor can administrate any of the local web sites, as well as setup new accounts, receive notification of changes to any page on any web site.

ElementsLocal Franchisor Features

BrandSecure Tool Set

Web Site Brand Themes

Email Campaign Templates
Button & Badge Sets

Images Sets

Complete Brand Control
Approval Workflow

Organic Search Engine Marketing

Automatic keyword phrase integration
Cross links to all franchisee offices
Dynamic Sitemap.xml for each franchisee website
Content development strategy
Business-line domain names based on primary location and keywords
RSS integration for News

Local Online Marketing

Default webpage content
Default response emails for contact forms
Approval Workflow - Notification of changes to any franchisee website

Send email campaigns to all local offices with two click forward to the local office’s default email list.
Email conversion reporting across all franchisee websites

Web Analytics - Google analytics

Franchisee Setup

Creation of local office profile including personnel and general company information.
Local office profile information integrated into web site, email.
Contact list upload for email marketing