"Paul Davis Restoration is the nation’s largest Network of General Contractors specializing in restoring residential and commercial properties that have been damaged by perils such as fire, water and wind. Having built local websites from the ground up for our Franchisees in the past, we were looking for a complete turn-key solutions partner to work with us and our Franchisees to develop superior local sites and provide hosting. The end product ElementsLocal exceeded our expectations. This product has allowed us to maintain consistent branding and provides the Franchisee the tools and latitude to professionally customize their local site. We can globally support and update all sites with fresh material and content from a centralized administrative tool. We have access to site performance metrics and can measure the effectiveness of our ad-word efforts and email campaigns. The support provided to our Franchisees through the Elements team, has been excellent. We have been able to accomplish this rapidly without tying up our internal IT and support staff. Partnering with Elements was the best decision we could have made. We are working with them again on a new website initiative. I would highly recommend them to any Franchisor in search of a turn-key, integrated, local webpage solution for their Network."
Robb King II
Vice President of Operations
Paul Davis Restoration, Inc. Paul Davis Restoration & Remodeling
Paul Davis Restoration is one of the Nation's foremost franchise organizations with over 220 independently owned and operated franchisees. Since its inception as Paul Davis Systems in 1966, the Paul Davis Restoration network of contractors has been an innovative leader in the areas of property damage mitigation, reconstruction, and remodeling. Paul Davis Restoration works across the United States serving our residential, institutional and commercial customers and clients. Paul Davis Restoration has built their heritage one project at a time establishing a reputation for performance, integrity, and responsibility.
The Opportunity
In late 2007 Paul Davis Restoration approached Elements with a need to increase local awareness, drive local leads and brand professionalism. Paul Davis needed to reign-in ROGUE websites and drive consistent brand messaging to all constituents of the brand.
The Solution
ElementsLocal now provides Paul Davis with integrated software to manage the brand look and feel, content and local leads of over 150 websites from one single web-based dashboard. Every local franchise owner now has the power to control their local success stories, their local business profiles and their local marketing. The franchisor has total control of the brand look and feel by using the ElementLocal BrandSecure™publishing tools.
Elementslocal provides Paul Davis Restoration with a network of interlinked websites that drive to very high search engine rankings with local keyword phrases. Paul Davis Restoration has seen an increase in website traffic of over 200% after moving to the ElementsLocal platform.
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