ElementsLocal franchise software makes it easy to maintain the franchise brand and provide local marketing with local websites.
A typical franchise company has one website with one domain name, which represents 100's or 1,000's of locations. Internet search engines view this company’s web site as one, single source for information concerning this company. ElementsLocal™ lets you take advantage of every location by providing fully functional websites, domain names, brand management tools (BrandSecure™) and content management solutions for each location while cross-linking to all locations. With ElementsLocal, search engines see 100's or 1,000's of unique sources of information concerning this company. This is much more powerful when it comes to driving qualified leads to each local office as well as reduce pay per click advertising.
Protect Your Online Brand™ –
Stop rogue websites with BrandSecure™ publishing
Your franchise agreement is the first step in controlling Rogue websites, but it not a solution, it simply provides you a club to keep your franchisees in line. An effective solution is to establish a powerful integrated set of independent websites which provide the franchisee a strong value proposition. You create a win-win solution, you will find that franchisees are as interested in protecting their brand as is the franchisor and this partnership will create more leads, greater sales and increased revenue.
ElementsLocal software provides proactive control of your online brand using BrandSecure publishing tools. ElementsLocal will ensure that local websites are always following your brand look and feel as well as well as your brand messaging. With automated workflow you can even give local leaders limited access to make updates to their websites and branded email marketing campaigns.
Reduce Pay-per-Click –
Get better search engine rankings with local websites
With strong natural search rankings you need not spend much $$$ on pay-per-click advertising. A very high percentage (70%+) of search engine users click on natural listings before they will try a "Sponsored Link".
Google and the other search engines view authentic and unique content as very high markers of creditability and thus give them much higher keyword relevancy and page ranking. With authentic local content and local web properties, You can expand your penetration into the search engine databases with not just 1 web-site but with hundreds of interlinked websites all discussing similar topics in diverse and geographically separate markets.
ElementsLocal software enables you to manage and maintain hundreds, even thousands of unique local websites for every franchisee. Now each location has a professional, top of the line website that is customized for their business and their local community. ElementsLocal enables each local website to be targeted at the same search terms as well as local terms to drive local identifing keyword in search engines.
Increase Leads –
Get more leads with affordable websites for every location
By driving websites to the local level, you are now relevant in hundreds of markets not just one national market. Local consumers identify with local news, landmarks, community news, and the neighborhoods and communities that they live in. By integrating local content into each local website you increase the credibility and trust consumers have in your local franchisee. They can read about local projects in local neighborhoods that affect local people. They relate to franchisees as a local member of their community and a local business.
ElementsLocal provides affordable websites for every location, managed online with one dashboard. With approval workflow processes you can even give local leaders the ability to update content on their local websites, without any risk in degrading the brand message.
Complete Control
The franchisor has complete control of brand look and feel for Franchisee web sites using the BrandSecure tool set. BrandSecure provides real time management of all web site design themes, all imagery, all default content for the entire franchisee network. The franchisor can administrate any of the local web sites, as well as setup new accounts, receive notification of changes to any page on any web site. | 
