ElementsLocal™ announces the launch of the Curves – Middle East network of websites. Franchise locations spanning eight Middle East countries will leverage the industry-acclaimed ElementsLocal™ Content Management System (CMS) for their online marketing.

Each website utilizes Google Maps technology, multilingual English and Arabic versions as well as powerful email marketing tools targeted at increasing custom loyalty and retention.

Curves is the first fitness and weight-loss facility designed for women, offering a supportive environment where women are empowered to “change their lives 30 minutes at a time.” ELEMENTS is proud to support Curves as it expands its offerings to women throughout the Middle East.

“This was a unique project that allowed ElementsLocal to expand its expertise and understanding of delivering localized marketing tools internationally,” says Jeremy LaDuque, President & CEO of ElementsLocal™. LaDuque continued that “Understanding how search engine optimization works in the Middle East and the various definitions of words was a unique and fun challenge for our team. We couldn’t be more excited about the opportunity to work with Curves as they grow.”

David Ramadan, President of Curves – Middle East, commented that, “these websites will be a great addition to the marketing plan we have in place to support our Franchisees. It provides us with the tools to market as well as allow our Franchisees to add fresh and relevant content as well.”

About Curves

With nearly 10,000 locations worldwide, Curves is the largest fitness franchise in the world. Curves combines an innovative 30-minute fitness program with nutritional information, and supports its members in reaching their goals. Curves franchise locations serve over four million women, in more than 85 countries.

About ElementsLocal

ElementsLocal™ provides online marketing solutions to franchise companies looking to leverage local franchise websites, email campaigns and social media marketing.  The ElementsLocal™ platform can be seen at www.elementslocal.com which includes a virtual tour of the franchise solution software. Based in San Luis Obispo, CA, and founded in 1999, Elements clients include Glass Doctor, Sport Clips, MAACO, Jiffy Lube, and Curves.

Click here to see all of the current Curves ME Franchise Locations.

ElementsLocal™ announces the release of the Franchise Recruiting website for CertaPro Painters, the largest painting franchise in North America. CertaPro Painters has been ranked number one in their category by Entrepreneur magazine for 2011, 2010, 2009, and 2008 and is ranked 7th in overall franchisee satisfaction by Franchise Business Review.

“CertaPro’s impressive success has been built on bringing a feeling of “certainty” to homeowners looking for the right company to paint their homes,” explains ElementsLocal™ CEO Jeremy LaDuque. “We wanted to convey this commitment to their franchisee’s success because we knew it would be important to convey that sense of certainty to individuals looking for franchise opportunities,” continued LaDuque.

CertaPro’s Vice President of Franchise Development, Steve Hearon, recalled that, “when we decided it was time to upgrade our Franchise Recruiting website, we knew that ElementsLocal™ had the expertise in place to support us, with their flexible Content Management Software, and their proven Search Engine Optimization expertise. We were happy to learn that they also shared our own company’s core value to “deliver what you promise.” At CertaPro we like to say that, “we call back after the paint has dried.” We feel that Elements has given us the same kind of commitment to the success of our new Franchise Recruiting web site.”

Visit the CertaPro Painting Franchise Recruiting Website

About ElementsLocal

ElementsLocal™ provides online marketing solutions to franchise companies looking to leverage local franchise websites, email campaigns and social media marketing.  The ElementsLocal™ platform can be seen at www.elementslocal.com which includes a virtual tour of the franchise solution software. Based in San Luis Obispo, CA, and founded in 1999, Elements clients include Glass Doctor, Sport Clips, MAACO, Jiffy Lube, and Curves.

Our article “Is it Really That Easy Going Green” was published in Renewaable Energy World October 2009 (http://www.renewableenergyworld.com/rea/news/article/2009/10/is-it-really-that-easy-going-green).

We all know that person who fashionably expresses concern for the destruction of our environment – and then they drive off in their gas-guzzling SUV to their home that’s lit up like a Christmas tree, all while drinking from a coffee cup made from non-recycled paper. Are they lying about caring? I’d like to believe most people would prefer to be environmentally responsible; however, the fear of the associated costs paired with the confusion as to how to actually go green is enough for many to hopelessly throw their hands up in the polluted air.

This is why it can be a challenge for renewable energy companies to convey the value of their services. In addition to the presupposed higher price tags, perplexing industry jargon serves as another roadblock, as it only further bewilders potential customers trying to navigate an already ambiguous industry.

In short, renewable energy companies are often communicating too much data and not enough useful information, which is scaring away potential customers. And if a renewable energy company can’t convince the consumer of the financial, environmental and personal value of their investment, there simply is no sale.

That being said, many renewable energy companies have proactively created an online presence to better communicate to potential customers, but they are still lost in how to best deliver their message. Because of the distinct challenges these companies face in the sales process, the bar is constantly being raised in terms of creative Internet solutions designed to attract and capture valuable customers. It’s really no longer enough to just have a presence online.

Here are four specialized strategies that renewable energy companies should consider in their online

With seniors considered the fastest-growing population, America is aging, so it’s no surprise that Always Best Care – provider of in-home care and assisted living placements for seniors – is an increasingly successful franchise anticipated to nearly double its growth in 2010.

Increasingly instrumental to the company’s further expansion, however, is its ability to appear local to its potential customers, which is why Always Best Care has teamed up with ElementsLocal™ – an innovative new solution designed specifically for franchises that helps increase web traffic and online leads by creating local web sites for each franchise location.

“We are a relationship-based business, so it is very important for our franchises to have a local presence on the Internet,” said Michael Newman, founder, president and chief executive officer of Always Best Care. “Our clients want to know that we are in their local community and that we are there when they need us.”

Research company eMarketeer recently found that local search is now more popular and relevant than regular search for people looking for a

This article was published in Franchising World Magazine in August 2009. http://www.franchise.org/Franchise-Industry-News-Detail.aspx?id=47280

In a world where technology has infiltrated the very fabric of our social culture, consumers have evolved to be human spam filters, adept at tuning out the constant messaging coming in from TV and banner ads, billboards, email newsletters and the like. With marketers now realizing that the age-old premise, “if you display it, they will see it,” may no longer be viable, the current buzz throughout board rooms, marketing forums and coffee houses is whether or not Mobile Internet Marketing is the next effective and practical progression in the marketing mix.

As companies question the effectiveness of traditional “outbound” marketing initiatives like broadcast and billboard advertisements, which push a message out far and wide, hoping that it resonates with a few individuals, they’re putting more emphasis on “inbound” marketing strategies that organically attract potential and already interested customers through search engines, blogs and social media. This has spurred franchises to take a closer look at making their messaging more local. Franchisors have moved from national level marketing, to regional, and local, by way of localizing online presence for every franchisee, and are now faced with Mobile Internet Marketing and wondering where it fits and what benefits it offers.