Comments on: New Survey Shows 42% of 18-34 Year-Old Cell Phone Owners Want to Receive Text Message Advertisements http://elementslocal.com/blog/2009/10/20/new-survey-shows-42-of-18-34-year-old-cell-phone-owners-are-interested-in-receiving-location-based-advertising-specials/ Use the power of your website to dominate your industry ... Fri, 13 Jan 2012 19:32:00 +0000 hourly 1 http://wordpress.org/?v=3.1-RC4 By: Regina M. Lutz http://elementslocal.com/blog/2009/10/20/new-survey-shows-42-of-18-34-year-old-cell-phone-owners-are-interested-in-receiving-location-based-advertising-specials/comment-page-1/#comment-476 Regina M. Lutz Thu, 22 Oct 2009 17:43:33 +0000 http://franchisemarketingdaily.com/?p=178#comment-476 Hmmm...more people with not enough to do with time to read texts designed to sell them something they don't need. Those who opt in for this type of "service" make me think of kids who simply want to seem important enough to be receiving texts...doesn't really matter who they're from... As for me, I've got enough info streaming in already...this would be like receiving those annoying marketing calls that have finally stopped! Enough Already! Hmmm…more people with not enough to do with time to read texts designed to sell them something they don’t need. Those who opt in for this type of “service” make me think of kids who simply want to seem important enough to be receiving texts…doesn’t really matter who they’re from…

As for me, I’ve got enough info streaming in already…this would be like receiving those annoying marketing calls that have finally stopped! Enough Already!

]]> By: Cliff Stepp http://elementslocal.com/blog/2009/10/20/new-survey-shows-42-of-18-34-year-old-cell-phone-owners-are-interested-in-receiving-location-based-advertising-specials/comment-page-1/#comment-475 Cliff Stepp Thu, 22 Oct 2009 16:04:22 +0000 http://franchisemarketingdaily.com/?p=178#comment-475 I was involved in a test of a direct to cell & email "on demand" marketing campaign two years ago. Although "cell coupons" are fairly common now, they weren't then. It was, obviously, an opt-in system and users had choice of notification via email, cell or both. Because of the demo most likely to participate (skewing younger, duh) to top categories were food and entertainment, just like the study you site. It was the average response rate that blew us away: 87%! From the business owner's perspective, imagine a half full restaurant as lunch hour ticks towards high noon or low ticket sales six hours before show time. You can promote your "excess inventory" to a customer base is waiting for a deal from you. Powerful. I was involved in a test of a direct to cell & email “on demand” marketing campaign two years ago. Although “cell coupons” are fairly common now, they weren’t then. It was, obviously, an opt-in system and users had choice of notification via email, cell or both.
Because of the demo most likely to participate (skewing younger, duh) to top categories were food and entertainment, just like the study you site.
It was the average response rate that blew us away: 87%!
From the business owner’s perspective, imagine a half full restaurant as lunch hour ticks towards high noon or low ticket sales six hours before show time. You can promote your “excess inventory” to a customer base is waiting for a deal from you. Powerful.

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