The ElementsLocal CFE Accredited Course on Online Marketing
How to build and maintain a robust online marketing plan and establish a strong online local presence
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This online course, consisting of 3 sixty-minute webinars, is intended for internet marketers, marketing managers and executives of franchise organizations that are interested in developing a comprehensive Internet Marketing plan. This course focuses on the key components essential to leveraging Internet based marketing and choosing the most effective and appropriate methods of online marketing for your franchise system.
You will receive 150 CFE Education Credits. The cost for this course is $150.
The Summer course has ended. A fall course is being reviewed by IFA now.
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Course Description
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Session 1: Learn About Search Engine Optimization and Pay-Per-Click Advertising
Wed, Aug 11th, 2010 at 10:00 AM PST
- Building a strong local presence online
- Tips and tricks for proper search engine optimization
- The advantages of Pay-Per-Click advertising
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Session 2: Email Campaigns and Social Media Marketing
Wed, Aug 18, 2010 at 10:00 AM PST
- Establishing a strong email campaign strategy
- Which social media websites are right for your franchise
- Creating an effective blog strategy
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Session 3: Integrating for Online Success + Adding Statistics & Analytics
Wed, Aug 25th, 2010 at 10:00 AM PST
- Putting all the pieces together for an effective online marketing plan
- Establishing proper Key Performance Indicators
- Analyzing statistics
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This course begins August 11th and continues on the 18th and 25th. Each session is 60 minutes in lenght.
You will receive 150 CFE Education Credits. The cost for this course is $150.
"I really enjoyed the Webinar. It was very informative and well done"
- Susan Black-Beth, CFE, SVP Director of Franchising Super Wash, Inc.
“It’s always a wonderful surprise when you get more than expected. That’s what happened with the first (and second) Elements webinar I attended. Jeremy’s presentation style is easy to understand and packed with useful information. The first Elements webinar I attended was so good that I forwarded the invitation to the next webinar to my co-workers. Je-remy’s webinars are the best I have attended, and I look forward to the next Elements webinar.”
- Judy Howard
Director of Franchise Relations
American Leak Detection, Inc.
"Engaging, engrossing,entertaining, informative, doesn't even begin to describe your great program today. It is an understatement to say we enjoyed it immensely. It was,by far, the best webinar we have ever attended, and the only one at which we have taken notes. Superb, superlative. Thanks so much for the simplicity of your presentation,delivery of content, making the internet understandable even to computer neophytes. Accolades to you and those working with you."
- Tom Bassman
Merry Pop-Ins, Inc. |
